Rebranding University of the West of Scotland
- Client UWS
- Date November 2024
- Author Noufal Nazeer
This Digital Branding assignment, I designed a series of social media posters for a university campaign, guided by the vibrant and energetic theme encapsulated by the color red, as specified in the brand guidelines. This colour choice was instrumental in creating visually striking designs that not only captured attention but also conveyed the university's dynamic and passionate spirit. Each poster, tailored for various social media platforms, was crafted to ensure brand consistency, engage the target audience, and enhance the university's digital presence. This project highlights my ability to blend creativity with strategic branding, producing impactful digital content.
Strategic Digital Branding: Energizing University Identity with Color
This project showcases a strategic approach to digital branding through social media designs for a university, emphasizing the use of red to convey vitality and ambition. It highlights my ability to blend creativity with brand guidelines, creating engaging content that strengthens the university's online identity and connects with its audience.
Global Student Engagement: 'Open the Door to New Possibilities' Campaign
In this forward-thinking campaign, I devised a content strategy aimed at attracting new students worldwide, titled 'Open the Door to New Possibilities.' This initiative centers around offering free online courses through the university's website, serving as an enticement for prospective students to experience the quality and diversity of educational opportunities available. By leveraging engaging digital content and strategic online branding, the campaign seeks to enhance the university's global presence, making higher education more accessible and appealing. This approach not only amplifies the university's brand but also fosters a sense of inclusivity and opportunity for students everywhere.
Global Outreach: Bridging Digital and Physical Worlds in University Branding
Expanding upon the digital 'Open the Door to New Possibilities' campaign, I extended the branding effort into the physical realm to capture the attention of an international audience. This included conceptualizing a full branding wrap for tourist buses, transforming them into moving billboards that navigate through key urban centers, and designing eye-catching airport billboards. These offline branding initiatives aim to create a seamless and immersive brand experience, leveraging high-traffic locations to maximize visibility and appeal directly to international prospects. By bridging online strategies with tangible advertising, the campaign embodies a holistic approach to attracting global students, showcasing the university's commitment to accessibility and global engagement.
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